· 5 min read
B2B catalogue SEO: help buyers find the right item
Map purchasing intent to categories, specifications and quote requests. A practical catalogue structure without creating every filter combination.
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Notes on the flow
How to be found — by AI engines, search and people. GEO/AEO, SEO and LLM practice, without the noise.
· 5 min read
Multilingual websites: what you need beyond translation
Plan language URLs, navigation, forms, SEO and ongoing updates. Includes a Neaptide URL example and a practical acceptance checklist.
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· 5 min read
Ecommerce AEO: check product data before rewriting the copy
Align product pages, variants, feeds and structured data. A fictional mismatch example shows what to check for search and AI answers.
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· 5 min read
AEO for B2B: answer the questions behind the shortlist
Map B2B buying questions to evidence and useful pages: compatibility, implementation, budget and ownership. Includes a fictional decision map.
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· 5 min read
AEO for service pages: replace vague claims with useful answers
A practical service-page rewrite: scope, evidence, limitations and the next step. Includes a fictional before-and-after example, without citation promises.
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· 6 min read
Website CRM integration: check that every enquiry arrives
Connect website forms to your CRM, preserve attribution and handle retries without duplicate enquiries. Includes a failure scenario and acceptance checklist.
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· 6 min read
A chatbot for company documents: prepare the knowledge base and test it
Current documents, access rights, source links and acceptance tests: how to scope a company knowledge chatbot, with a fictional test matrix.
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· 6 min read
AI implementation costs: budget for the whole workflow
Data, integrations, evaluation and support belong in an AI budget. A fictional example compares the cost of an accepted answer, including human review.
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· 6 min read
How to measure AEO: mentions, links and enquiries
Choose AEO/GEO metrics, account for failed checks and compare observations fairly. A synthetic dataset makes the example calculations reproducible.
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· 6 min read
AEO and GEO pricing: what the budget should cover
Separate setup, monthly implementation, tools and staff time. A fictional three-month AEO/GEO budget shows how to compare proposals on a clear scope.
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· 6 min read
AEO services: what is included and how to choose an agency
Compare AEO agencies by research, page edits, implementation and reporting. Two example proposals show who does the work and what your team must provide.
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· 6 min read
What should an SEO audit include? A buyer’s checklist
Assess an SEO audit by its evidence, priorities and implementation tasks. Includes a worked issue report and questions to ask before accepting the work.
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· 7 min read
How much does a business website cost? Compare quotes fairly
Compare three website quotes on the same scope. See what the headline price leaves out, how to budget for running costs and what to ask before hiring an agency.
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· 9 min read
Your site is live but missing from Google. Here’s how to find out why
Separate access, indexing and search traffic. A practical guide to Search Console statuses, an accidental noindex and a developer-ready diagnosis.
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· 7 min read
How to write a case study with evidence, not inflated claims
Build a useful website case study: gather evidence, explain decisions and calculate results correctly. Includes a worked chart and an interview brief.
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· 6 min read
AI tokens explained: context limits and the cost of a request
Learn what fills an AI context window, how to calculate API token costs, and why a short follow-up can cost more than a long first message.
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· 7 min read
AI hallucinations: how to check an answer before publishing
Spot invented facts, inspect citations and distinguish contradiction from missing evidence. Includes a worked example, review prompt and claim-checking table.
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· 7 min read
AGENTS.md: give a coding agent useful project instructions
What to put in AGENTS.md, where Codex looks for it and how to check that rules are applied. Includes a concise example and a scope diagram.
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· 7 min read
GPT Image, Gemini or Midjourney: choosing images for a website
Compare documented image-generation workflows, then test composition, edits and cost per accepted asset. Includes original examples and a practical evaluation brief.
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· 9 min read
AI agents for business: choosing your first task to automate
The agent drafted an answer in a minute. How long did someone spend checking it? A practical guide to choosing and measuring your first pilot.
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· 9 min read
Build a business website with AI: from the brief to testing enquiries
A polished homepage is only the start. Follow a visitor’s journey from the offer to the form, and check what actually happens after they click Submit.
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· 8 min read
How to create AI images for a website: from first draft to working banner
Four original generations, exact prompts and a live layout demo. See what changes between an attractive picture and an image that works on a page.
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· 7 min read
GPT-6 Astra: where a stronger model can save real work
A better model matters when it reduces rework. We examine Astra’s benchmark gains, changing requirements and the difference between token prices and the cost of a finished task.
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· 8 min read
How to use OpenAI Codex: your first task, checked and working
Build a workshop price calculator to learn how Codex works. Follow a concrete brief, check the numbers, fix mistakes and save rules for future tasks.
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· 5 min read
How to improve your visibility in ChatGPT answers
Start with customer questions, then check access and fill gaps in your pages. Measure brand mentions, source links and enquiries separately.
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· 5 min read
GEO and AEO: a practical audit for AI search visibility
Check one useful page from access through to a complete answer. Learn what to improve, what to measure and which AI-search promises to question.
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· 5 min read
llms.txt: when it helps and how to add it to your site
A practical guide to llms.txt: when to use it, what to include and how to check the result. Without promises of automatic AI citations.
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· 4 min read
SEO and GEO: the differences and how to set priorities
Compare what SEO and GEO involve, how their results are measured and which improvements your site needs first. Choose work by the problem it solves.
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