· 6 min read
AI customer support: when to answer and when to hand over to a person
Define when AI support can answer and when a person must take over. Source boundaries, handoff records and acceptance checks.
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Websites, search and AI
We write about what we do ourselves: building websites, winning customers through search and AI answers, trying out new tools. Most articles come with an example you can repeat and check on your own site.
· 6 min read
n8n, Make or custom code: choose how the workflow will recover
Compare n8n, Make and custom code by integrations, recovery and ownership, using documented mechanisms and a real publishing process.
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· 6 min read
How to migrate a website while preserving its search signals
Plan URL mapping, redirects and release checks. Neaptide’s audit of six real redirects shows what a technical test can establish.
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· 6 min read
How to measure AI ROI when people still review the work
Measure AI cost per accepted result, including review, corrections and operation. Separate released capacity from cash savings.
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· 6 min read
Build or buy an AI tool: decide from the task, data and acceptance test
Compare an AI product and custom development using your sources, permissions and acceptance tasks. A guide to a measurable pilot.
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· 6 min read
Website builder, CMS or custom development: how to choose for the work ahead
Choose a builder, CMS or custom website by editing, languages, integrations, recovery and export. Evidence from 36 Neaptide pages.
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· 6 min read
Website traffic but few leads: how to find the missing step
Trace visits, contact attempts and received enquiries. A practical diagnostic based on Neaptide website observations and a Clarity export.
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· 10 min read
How to Compare RAG Development Companies: What to Ask and a Real Retrieval Trace
Eight requirements to check before hiring a RAG provider, a stop-at-the-first-match decision flow and Neaptide’s own retrieval trace that ranked the source passage first.
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· 10 min read
How to Choose a Next.js Agency: 8 Checks from Our Own Website
Eight checks to ask of a Next.js agency before you sign. On October 7, 2026, 6 of 6 live neaptide.ai pages returned HTTP 200, one H1, a matching canonical and 7 language alternates.
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· 9 min read
How to Audit Perplexity Citations and Find Content Gaps
Six checks for finding which sources Perplexity cites for your market, from Neaptide’s October 2026 audit: 8 buyer questions, 9 usable answers and 18 source URLs.
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· 10 min read
AI Search Prompt Research: How to Build a Buyer-Question Baseline
How to choose, write and freeze buyer questions for AI visibility research, with Neaptide’s eight real English prompts, five pre-freeze checks and a downloadable worksheet.
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· 10 min read
How to Compare SaaS SEO Agencies: 8 Proposal Fields from Our Budget Study
Compare SaaS SEO agencies on the same 8 proposal fields. Neaptide’s published SEO Core costs $2,100–$3,500 per month, or $6,300–$10,500 for the initial three months.
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· 12 min read
Local or cloud AI: which should you use for work?
Compare privacy, quality, speed and costs. Two data flow diagrams, a transparent calculation and a test plan to use before buying hardware.
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· 15 min read
Claude Projects: set up a workspace you can return to
Build a project for a fictional pottery studio: three files, clear instructions and checks for facts, conflicts and missing information.
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· 12 min read
Jev: how AI built for fast decisions works
Which questions to give the model, how to read its probabilities, and where automation reaches its limits.
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· 13 min read
How to set up Astra in Codex without wasting your usage allowance
Choose Astra’s reasoning level, review project instructions and give Codex a clear task. Practical prompts, context limits and ways to track usage.
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· 9 min read
How to review AI-generated code: from diff to a working user journey
Review AI-generated code through diffs, meaningful checks and user journeys, with review prompts and a completion-report template.
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· 9 min read
Cursor or Claude Code: how to choose using your own tasks
Choose Cursor or Claude Code using three repeatable tasks, diff quality, checks, time to acceptance and manual corrections.
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· 10 min read
How much memory does a local LLM need? RAM, VRAM and context
Estimate local LLM memory: weights, quantization, KV cache, RAM and VRAM, with formulas and a practical measurement procedure.
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· 8 min read
Obsidian and AI: ask questions about your own notes
Ask AI about your Obsidian notes: prepare a vault copy, require citations, verify decisions and save a traceable summary.
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· 8 min read
Claude Code on your phone: continue a local task
Continue Claude Code from your phone with Remote Control: connect a session, verify access and understand local execution limits.
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· 8 min read
A local AI model for coding: your first run with Ollama
Run a local coding model with Ollama: installation, HTTP API, a checkable Python task and performance troubleshooting.
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· 8 min read
Multiple agents in one project: working with Git worktree
Use Git worktree to separate AI coding tasks, manage branches and environments, review changes and integrate the results.
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· 8 min read
Context7 for Cursor and Claude Code: setup and verification
Set up Context7 in Cursor and Claude Code. Compare MCP and CLI + Skills, configure authentication and verify library documentation.
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· 8 min read
Claude Code Skills: install an existing skill and create your own
Install Claude Code Skills from folders or plugins, write SKILL.md and evaluate the result using a form-review example.
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· 8 min read
CLAUDE.md: set up Claude Code instructions with a ready-to-adapt example
Build a useful CLAUDE.md with project commands, verification rules and an adaptable template. Learn how to check loading and troubleshoot ignored instructions.
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· 13 min read
How to get good website design from AI: from brief to working interface
A practical guide to briefing AI, comparing layouts, choosing images and checking a website interface, with prompts and a fictional workshop example.
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· 5 min read
B2B catalogue SEO: help buyers find the right item
Map purchasing intent to categories, specifications and quote requests. A practical catalogue structure without creating every filter combination.
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· 5 min read
Multilingual websites: what you need beyond translation
Plan language URLs, navigation, forms, SEO and ongoing updates. Includes a Neaptide URL example and a practical acceptance checklist.
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· 5 min read
Ecommerce AEO: check product data before rewriting the copy
Align product pages, feeds and structured data using a real IKEA BILLY listing: article number, price, dimensions and unverified stock.
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· 5 min read
AEO for B2B: answer the questions behind the shortlist
Connect B2B buying questions to evidence using Claude API Citations: documented capabilities, format limits and implementation questions.
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· 5 min read
AEO for service pages: replace vague claims with useful answers
Clarify a service page’s scope, prices and limits with Neaptide’s actual SEO audit offer, supporting evidence and no citation guarantees.
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· 6 min read
Website CRM integration: check that every enquiry arrives
Connect website forms to your CRM, preserve attribution and handle retries without duplicate enquiries. Includes a failure scenario and acceptance checklist.
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· 6 min read
A chatbot for company documents: prepare the knowledge base and test it
Prepare current documents, access rules and source checks for a company knowledge chatbot, with a successful retrieval trace from Neaptide’s real service content.
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· 6 min read
AI implementation costs: budget for the whole workflow
AI implementation costs: published Anthropic API prices, transparent calculations and the measurements needed to assess labour and payback.
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· 6 min read
How to Measure AEO: Mentions, Citations and Evidence
Our recorded ChatGPT and Gemini mentions, the evidence behind them and a repeatable method for measuring AI visibility.
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· 7 min read
AEO and GEO pricing: what the budget should cover
GEO and AEO budgets using Neaptide’s current fees: our audit of 12 pages, three-month calculations, deliverables and additional costs.
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· 4 min read
AEO Services: Scope, Evidence and Delivery
Use Neaptide’s real question baseline and published offers to assess AEO scope, implementation responsibilities, measurement and handover.
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· 6 min read
What should an SEO audit include? A buyer’s checklist
A buyer’s checklist with an open sample audit, CSV issue register and developer acceptance checks. See the evidence before choosing a provider.
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· 7 min read
How much does a business website cost? Compare quotes fairly
Website costs: Neaptide’s published starting prices, deliverables, recurring costs and a template for comparing actual quotes.
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· 9 min read
Your site is live but missing from Google. Here’s how to find out why
Separate access, indexing and search traffic. A practical guide to Search Console statuses, an accidental noindex and a developer-ready diagnosis.
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· 7 min read
How to write a case study with evidence, not inflated claims
Write a case study with verifiable evidence: Vodafone’s A/B test, relative changes, missing data, source attribution and an interview brief.
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· 6 min read
AI tokens explained: context limits and the cost of a request
Understand tokens, context and AI costs with Claude Sonnet 5.5’s published API rates, usage checks and ways to reduce consumption.
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· 7 min read
AI hallucinations: how to check an answer before publishing
Spot invented facts, inspect citations and distinguish contradiction from missing evidence. Includes a worked example, review prompt and claim-checking table.
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· 7 min read
AGENTS.md: give a coding agent useful project instructions
What to put in AGENTS.md, where Codex looks for it and how to check that rules are applied. Includes a concise example and a scope diagram.
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· 7 min read
GPT Image, Gemini or Midjourney: choosing images for a website
Compare documented image-generation workflows, then test composition, edits and cost per accepted asset. Includes original examples and a practical evaluation brief.
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· 9 min read
AI agents for business: choosing your first task to automate
The agent drafted an answer in a minute. How long did someone spend checking it? A practical guide to choosing and measuring your first pilot.
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· 9 min read
Build a business website with AI: from the brief to testing enquiries
A polished homepage is only the start. Follow a visitor’s journey from the offer to the form, and check what actually happens after they click Submit.
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· 8 min read
How to create AI images for a website: from first draft to working banner
Four original generations, exact prompts and a live layout demo. See what changes between an attractive picture and an image that works on a page.
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· 7 min read
GPT-6 Astra: where a stronger model can save real work
A better model matters when it reduces rework. We examine Astra’s benchmark gains, changing requirements and the difference between token prices and the cost of a finished task.
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· 8 min read
How to use OpenAI Codex: your first task, checked and working
Build a workshop price calculator to learn how Codex works. Follow a concrete brief, check the numbers, fix mistakes and save rules for future tasks.
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· 5 min read
How to improve your visibility in ChatGPT answers
Start with customer questions, then check access and fill gaps in your pages. Measure brand mentions, source links and enquiries separately.
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· 5 min read
GEO and AEO: a practical audit for AI search visibility
Check one useful page from access through to a complete answer. Learn what to improve, what to measure and which AI-search promises to question.
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· 5 min read
llms.txt: when it helps and how to add it to your site
A practical guide to llms.txt: when to use it, what to include and how to check the result. Without promises of automatic AI citations.
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· 4 min read
SEO and GEO: the differences and how to set priorities
Compare what SEO and GEO involve, how their results are measured and which improvements your site needs first. Choose work by the problem it solves.
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