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Generative engine optimization

Updated

GEO services, with a clear scope and budget.

Give AI search engines better reasons to reference your business. We improve the pages, evidence and technical foundations behind your visibility in ChatGPT, Perplexity and Google AI search.

Start with a free introductory GEO audit. Full audits cost $825–1,650. Ongoing programs range from $1,650–2,475 per month for Core to $2,475–3,300 per month for Growth. Monthly programs start with a three-month engagement and include the initial audit, implementation, content and measurement. Paid services are priced in USD, excluding applicable taxes.

Built for B2B SaaS and service businesses targeting US buyers in English. One brand, one website and one target market are included. We agree the work and fee before the engagement starts.

Compare paid plans →

Three priorities by email in 3 business days. No purchase required.

A free first look

Find your first three GEO priorities.

See whether your business appears in a small sample of AI answers, which sources get cited and what to improve on your website first.

  • 5 buyer questions in ChatGPT and Perplexity. One run per question on each platform: 10 planned responses, with brand mentions and website citations recorded separately.
  • Up to 3 public pages reviewed. We look at your main offer, supporting evidence and visible barriers to using your pages as a source.
  • 3 prioritized recommendations. A short email review with dated observations, available source links and a concrete next step for each issue.

This is a snapshot, with unavailable responses flagged. It excludes implementation, a full technical crawl, a 90-day roadmap and repeat tracking. Those belong in the paid audit or a monthly program.

01 / Choose your starting point

An audit to set priorities. A program to get the work done.

Choose the audit if your team can implement the recommendations. Choose Core or Growth when you need us to research, write, make changes and track what happens next.

Understand the gap

GEO Audit

$825–1,650

One time · 10–15 business days

A documented starting point and a prioritized implementation plan.

  • 30–60 buyer questions across three agreed AI search surfaces
  • Two runs per question and surface: 180–360 planned observations
  • Review of 20–50 priority website pages and up to five competitors
  • Technical, content and citation-source gap analysis
  • A 90-day roadmap, evidence export and one handover call
Implementation is separate. The audit is already included when you start a monthly program.

Cover more buyer decisions

GEO Growth

$2,475–3,300

Per month · three-month initial term

For up to three related product or service categories that need more content and implementation.

  • Initial audit and a monthly work plan
  • 6–8 new or substantially improved pages per month
  • 10–16 hours of technical implementation per month
  • 60–100 tracked buyer questions across three AI search surfaces
  • Two monthly measurement rounds and review calls, plus targeted editorial outreach
First three months: $7,425–9,900.
No separate setup fee.

The lower end covers the smaller scope in each package; the upper end covers the larger scope. Your proposal specifies the page count, technical allowance, tracked questions and monthly fee. Additional work requires a separate written agreement.

02 / What the fee buys

Pages published, issues fixed and evidence you can inspect.

The work starts with the questions buyers ask before choosing a provider: who the service is for, what it costs, how it compares and what supports its claims. Those questions determine which pages we improve first.

Monthly deliverables. Ranges scale with the agreed fee; the initial audit is included.
DeliverableCore · $1,650–2,475/moGrowth · $2,475–3,300/mo
Content3–5 pages: a mix of new pages and substantial updates6–8 pages: a mix of new pages and substantial updates
Technical work4–8 implementation hours10–16 implementation hours
Buyer questions30–50, agreed at kickoff60–100, agreed at kickoff
Planned answer observations360–600/month720–1,200/month
Competitors monitoredUp to 3Up to 5
Expert inputOne 45-minute interview with your teamTwo 45-minute interviews with your team
Third-party coveragePrioritized source and directory opportunities in the initial roadmap; outreach is separate5–10 relevant editorial or directory pitches/month, starting in month two; placement is not guaranteed
ReportingMonthly report, evidence export and one review callMonthly report, evidence export and two review calls

Observations = tracked questions × 3 AI search surfaces × 2 repeat runs × 2 measurement rounds per month. Failed runs and missing source lists are logged separately, and the report states the usable sample size.

What counts as one page?

One new page or substantial rewrite of an existing URL, up to 1,500 words, with source checking, page metadata, internal links and up to one simple original diagram or comparison table. Two revision rounds and publishing in your existing CMS templates are included. A minor edit does not count as a full page.

What counts as technical work?

Within the agreed hour allowance, we implement prioritized fixes to crawl access, indexing signals, structured data and page templates. The initial audit identifies the backlog. We record the changes and check them after release; work beyond the allowance is quoted before it starts.

The final price depends on publishing volume, research complexity, the number of buyer questions and the effort required to change your site. More languages, separate brands or a website rebuild need a different scope. Monitoring tools used to deliver this service are included; a dedicated software subscription for your team is separate.

Core · first three months$4,950–7,4253 × $1,650–2,475/month · setup included
Growth · first three months$7,425–9,9003 × $2,475–3,300/month · setup included

Budget ranges exclude applicable taxes and separately approved extras. If you buy an audit first and begin a program within 30 days of its delivery, we credit the actual audit fee against your first program invoice.

03 / Delivery schedule

What happens in the first 90 days?

The first three months establish a baseline, publish the priority changes and create enough repeated observations for an informed review. The schedule below describes our work; it is not a promise that an AI platform will cite your site by a particular date.

  1. Weeks 1–2

    Establish the baseline

    Confirm buyer questions, run the initial checks and audit priority pages. Agree the first publishing queue and technical tasks.

  2. Weeks 3–4

    Publish the first changes

    Complete the first month’s agreed pages and technical work. Check the published versions and document what changed.

  3. Month 2

    Expand and recheck

    Publish the next batch, repeat the same core question set and inspect the sources cited. Growth outreach begins.

  4. Month 3

    Review the evidence

    Finish the third batch and compare the repeated observations with the baseline. Agree whether to continue, revise the scope or stop.

Delivery begins after access, payment and a kickoff brief are in place. Three billing months are approximately 90 days. Client approval delays or restricted access can move publication dates.

For a standalone audit, allow 10–15 business days from receipt of the required access and materials. For monthly programs, your team should be able to provide one point of contact, access to the website and analytics, product facts and feedback on drafts within three business days.

04 / Evidence, not a single score

A mention, a citation and a visit are different results.

We report each separately. You can see whether AI answers name your brand, link to your website or send visitors who take a useful next step.

Brand mention

The answer names your business. We also record whether the description is accurate and whether it recommends you.

A name appears in the answer.
No source link is required.

Website citation

The answer’s visible citation or source list links to a page on your domain. Third-party pages about your brand are recorded separately.

Your URL appears as a source.
A mention alone does not count.

Referral & action

Your analytics records an identifiable AI referral and, where available, an agreed conversion event.

An observed visit or inquiry.
A citation does not imply a click.
These are separate measures, not an assumed conversion funnel. The report shows counts and denominators per platform and round, with the prompts, dates and source URLs behind them.

At kickoff we agree three search surfaces, normally ChatGPT Search, Perplexity and Google AI Mode, subject to access. We record the interface, available model information, language and location settings. API results, if used, are labeled and kept separate from consumer-interface observations. Missing referral information is an attribution limit, not evidence of zero influence.

AI answers vary between runs, users and platform versions. A change after publication is a useful observation, but it does not by itself prove that our work caused it. We keep the core questions stable and disclose changes to the testing method.

05 / Boundaries

What is outside the quoted range?

The program covers a defined publishing and implementation workload. These items need a separate scope or remain under your team’s control.

Quoted separately

  • Website redesigns, migrations, custom tools and work beyond the agreed technical hours
  • Additional languages, target countries, brands or domains
  • Paid media, sponsorships, paid directory listings and external publication fees
  • Original surveys, purchased datasets, specialist research and legal or regulatory review
  • Photography, video, complex interactive graphics and content beyond the agreed page allowance
  • Hosting, premium plugins and software subscriptions owned by your team

Results we cannot promise

  • A particular position, recommendation or citation in ChatGPT or another AI platform
  • A fixed increase in mentions, traffic, leads or revenue
  • A publication date or editorial decision on someone else’s website
  • Complete visibility into every AI conversation or every influenced sale

Outreach is transparent and relevant to the recipient. We do not sell fabricated reviews, undisclosed forum promotion or guaranteed AI placements.

06 / Working together

The commercial details, before the first call.

Currency and billing
Prices are in US dollars, excluding applicable taxes. Audits are paid in advance. Monthly programs are billed monthly in advance, with no separate onboarding fee.
Initial term and continuation
The initial program covers three billing months. It continues monthly afterward unless either party gives 30 days’ written notice. The initial three-month fees remain due under the agreed scope.
Scope and changes
Your written proposal sets the fee within the published range, page mix, hours, measurement coverage and delivery dates. Extra work needs written approval of its price and schedule.
Approvals and access
You provide accurate product information, an authorized reviewer and the agreed site and analytics access. If access or approval is delayed, we revise the delivery schedule in writing rather than assume publication approval.
Ownership and handover
After payment, the commissioned copy, original visuals, implemented code and project evidence exports are yours. Third-party tools and licensed materials retain their own terms. You receive the current backlog at handover.
Audit credit
A separately purchased audit is credited in full against the first program invoice if the program begins within 30 days of audit delivery. The audit is not charged again as a setup fee.

07 / Questions before you start

GEO pricing questions

What is included in the free GEO audit?

We check five buyer questions once in each of ChatGPT and Perplexity, review up to three public pages on your website and send three prioritized recommendations by email within 3 business days of receiving your URL and product description. We distinguish brand mentions from links to your website. It covers one English-language website targeting US buyers, once per business. No payment, account access or purchase is required.

How is the free review different from the paid audit?

The free review is a small snapshot: ten planned AI responses and up to three pages, with no implementation or ongoing tracking. We flag unavailable responses rather than count them as zero. The paid GEO Audit ($825–1,650) covers 30–60 buyer questions across three agreed AI search surfaces, two runs per question and surface, 20–50 pages, up to five competitors, an evidence export, a 90-day roadmap and a handover call.

How much should we budget for GEO?

For one English-language website targeting the US, budget $1,650–2,475 per month for Neaptide Core or $2,475–3,300 for Growth. The first three months total $4,950–7,425 or $7,425–9,900 respectively, excluding taxes and agreed extras. A standalone audit costs $825–1,650.

Why do you publish a range rather than one price?

A site needing three updated pages and a few technical fixes requires less work than a site needing eight researched pages and several template changes. The range lets you assess the budget before a call; the proposal states the precise deliverables and fee before work begins.

Do we have to buy the audit first?

No. The initial audit is included in both monthly programs. Buy the standalone audit if you want a plan for your team to implement, or if you want to assess the priorities before committing to a program.

When will ChatGPT start citing our website?

We cannot give a reliable date. Our delivery schedule covers audits, published changes and measurement. Whether and when an AI platform retrieves, cites or recommends a page depends on systems we do not control. We review the observed evidence at the end of the initial three months.

Can you work with our existing SEO or content team?

Yes. We can agree the responsibilities at kickoff and keep one shared backlog. If your team owns implementation or writing, we will quote that division of work explicitly rather than bill for the same deliverable twice.

Is outreach included?

Growth includes 5–10 targeted pitches per month from month two, with the exact allowance in your proposal. Core includes a source-opportunity list, but not outreach execution. Neither package guarantees placements, and publication fees are excluded.

Your first three GEO priorities. On us.

Send your website URL and a short description of what you sell and who buys it. We will email your free introductory review within 3 business days of receiving these details. No purchase required.

Evidence and working materials

Inspect the method before you buy.

Our Turkish vocabulary app case study documents early observations from a product we own. It is a small observational case, not a forecast for your business. The observation log template (JSON) shows the fields we use to separate mentions, source links and missing data. It is a blank working template, not client results.