Neaptide is a digital marketing studio. We work on SEO, visibility in AI answers and advertising. We build websites and help businesses put AI to work. We draw on wu wei: through attention, practice and deliberate effort, action becomes natural. Our calm approach rests on experience and a thorough understanding of the task.
the year the company was founded
of clients over the years
featured works: four SEO cases, one GEO case and three websites
languages for working with clients
Online marketing is our main focus. We also build websites and help businesses put AI to work. You can commission these services together or separately.
We help businesses reach customers through search and AI answers. SEO helps people find your website on Yandex and Google; GEO/AEO helps them discover your company in AI answers and follow links to your content. We support this work with content and advertising, tracking rankings, citations, visits and enquiries.
AI search on our own project: how the site appeared in ChatGPT answers
Four SEO case studies, a GEO case study of our own product and three websites we built. We share project reports and recorded AI answers; the websites are live and ready to explore.
Sunny Turkey, Dao of Tea and DinoLand — from the initial idea and structure to a working website.
Sunny Turkey helps visitors choose a resort based on climate, age and health considerations. The quiz takes both temperature and humidity into account.
Articles about tea presented in the style of a museum exhibit, with typography and layouts designed for longer reads.
A quiz, a game and 17 dinosaurs. The site opens in the child’s language automatically.
A template builder: two weeks, with a look shared by many sites. Neaptide: 4–8 weeks, designed around your project.
Feedback on marketing projects led by Dmitry Filippov and his team under the Edge Promo name.
The team joined our organising crew pro bono and helped promote the campaign. They grew our VK communities from 15,000 to 120,000 members in 3–5 months, ran nationwide targeted ads, advertised on YouTube and Facebook, and rebuilt and optimised the site for Yandex and Google. Without Dmitry Filippov and his team we would never have reached these numbers: 228,000 volunteers, 300 cities across 67 regions, 5,600 cleanups.
Karina IvchenkoCoordinator, World Cleanup Day in Russia, 2018I've worked with Dmitry since we launched the site back in 2015. We reached the first page of search — the very top — fairly quickly. The pricing worked for me, I got regular reports, and they taught me to use Yandex.Metrica. Several years on, I'm still on the first page — now without spending a thing. I'm very happy with the result.
Kubik toy storeOnline store, educational toysAn hour-long conversation to make the task clearer and simpler.
We explain the proposed solution, what we need from you and how the work will proceed.
Short iterations, with a working improvement to show every week.
After launch, we stay available to maintain the project and help with improvements.
What draws us to wu wei is its paradox: we reach non-action through action. First we learn, experiment and correct our mistakes. With experience, what once took strain and constant attention becomes natural. That ease comes from practice and a deep understanding of our craft.
We begin by understanding the business: how people choose, where they look for information and what helps them get in touch. This guides our marketing, website development and AI implementation. The better we understand the task, the more precisely we can act, focusing on the changes that matter and giving them time to produce results.
“The highest skill looks like simplicity. The highest speech sounds like silence. The highest work feels effortless.”
— Lao Tzu (a loose paraphrase)
“The highest good is like water: it benefits all things and contends with none, dwelling in the lowly places others disdain — and so it is close to the Tao.”
— Lao Tzu, Tao Te Ching, ch. 8
My name is Dmitry Filippov. I have worked in search optimisation since 2007. In 2009, a partner and I started an IT consulting company, where I led the digital marketing practice. It later became a separate company, Edge Promo, under my leadership. Over the years, my team and I have delivered many marketing projects for businesses and nonprofit organisations. In 2026, I rebranded the company as Neaptide. We reviewed our services and technologies and made wu wei the foundation of our approach.
This philosophy grew from a simple observation: strong projects take shape without a rush of frantic activity. We work calmly and precisely, in the spirit of wu wei, responding to the task without forcing it into a preconceived solution.
Marketing today goes beyond Google. Alongside traditional SEO, our own team works on GEO (Generative Engine Optimization), also known as AEO or LLM SEO. We prepare websites and content for AI answers so that ChatGPT, Perplexity and Google AI Overviews can find a brand, mention it and link to it as a source.
Founder
Dmitry Filippov
Our main focus is digital marketing: SEO, GEO/AEO, content and advertising. We also build websites and help companies put AI to work.
We have been in business since 2009. We started as the digital marketing practice of an IT consulting company, which later became a separate company, Edge Promo. In 2026, we rebranded as Neaptide and reviewed our working methods, technologies and services. Today we help businesses reach customers, build websites and implement AI.
Email hello@neaptide.ai — our single point of contact. We reply within one business day.
For digital marketing, we use search and web analytics tools, including Yandex Metrica and Google Analytics 4. For SEO, we track rankings, visits and enquiries; for GEO/AEO, we track mentions and links in ChatGPT, Perplexity and Google AI Overviews. We build websites with Next.js, React and TypeScript, using Three.js and WebGL for interactive graphics. For AI implementation, we work with Claude, GPT and Gemini, connecting models to company data and business systems. We choose technologies to fit the task, budget and maintenance needs.
The homepage features four SEO case studies from our archive, a GEO case study of our own product and three live websites: Sunny Turkey, Dao of Tea and DinoLand. The SEO case studies include project report figures; the GEO case study includes recorded AI answers. You can visit each website. All search marketing case studies
We draw on the idea that non-action is reached through action. Practice and understanding our craft allow us to work more naturally, without unnecessary strain. For the studio, this means understanding the task, doing what is needed and knowing when to give changes time to produce results.
GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) involve preparing a website to be cited in AI answers, including ChatGPT, Perplexity and Google AI Overviews. SEO focuses on positions in search results; GEO/AEO focuses on the site being named as a source in an answer. We work on both.
We work remotely with clients worldwide. Our main markets are the United States and Europe. We communicate in the six languages of this site and schedule calls in your time zone. Contact us at hello@neaptide.ai.
Dmitry Filippov has worked in search optimisation since 2007. In 2009, he started an IT consulting company with a partner and led its digital marketing practice. It later became a separate company, Edge Promo, under his leadership. In 2026, he rebranded the company as Neaptide and updated its services and technologies. Wu wei is the foundation of the new approach.
Describe your project in your own words. We’ll suggest a way forward that fits the task, without sales pressure or lengthy presentations.