Case study brief — use verified information only

1. Who is the reader, and what similar problem do they face?



2. What was wrong before the project? Give a situation and source.



3. What deadlines, budget and access constraints applied?



4. What did you, the client and others do? Include dates.



5. Which options did you consider and reject, and why?



6. How did you validate the chosen solution? Attach evidence.



7. Define each metric: source, period, filters and denominator.



8. What else changed: advertising, offer, tracking or season?



9. What worked, what failed and what remains unknown?



10. Which conclusions are supported, and which are hypotheses?



11. Which real screenshots or documents can be published?



12. Who will check figures, quotes and publication permissions?